This is an illustrative makeover checklist, not a client case study or a claim about measured sales results. Use it to compare an existing site with a proposed preview.
Start with the customer's task
Imagine a fictional local repair company. Its visitor needs to know what it repairs, where it works and how to request an estimate. Review those three questions before changing colours or adding animation. Write the intended action at the top of your project brief.
Change 1: A specific headline
An example headline such as “Welcome to Our Website” could become “Home Appliance Repairs in San Antonio” if that accurately describes the business. The revised headline answers what and where. This is sample copy, not a service promise from a real repair company.
Change 2: A usable phone layout
Check readable text, labelled forms, clear focus states and controls that are easy to tap. Test the menu on a narrow screen. Keep the main contact option visible without covering the content. Ask another person to complete the same task on their phone.
Change 3: Measure loading performance
Record a baseline with PageSpeed Insights, optimise oversized images and remove unnecessary scripts, then test again under similar conditions. Save the date, page address and test conditions. A single score is not proof of increased sales; real-user data and enquiry records answer different questions.
Change 4: Clarify the next step
Use a button that names the action, such as “Request an estimate.” Explain what happens after submission and what information is required. Send a test enquiry and confirm that the owner receives it. A success message alone does not prove delivery.
Change 5: Use verifiable proof
Add permission-cleared project photos, genuine reviews and credentials that apply to the actual business. If you do not have them, explain the process and show clearly labelled demonstrations. Never invent a testimonial, before image or performance improvement.
Keep an honest comparison record
- Save dated screenshots of the same pages at the same screen size.
- Record changes to copy, navigation, forms and images.
- Check contact delivery before and after launch.
- Compare enquiries over comparable periods, accounting for traffic and ad spend.
- Report uncertainty rather than crediting every change to the redesign.
For actual examples of our work, explore our portfolio of owned projects. Those examples demonstrate design and functionality; they are not evidence of paying client results. Use the checklist to identify the next improvement worth testing on your own site.