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AI Receptionist for Small Business: Options, Costs and Rules

By Kurt Francisco Pavia, founder of 11:11 Websites · Updated October 23, 2026

An AI receptionist answers customers when you can't. It can work on the phone, in your website chat, in messaging apps or at a lobby tablet. Each option fits a different business.

The four kinds of AI receptionist

The rules on AI phone calls

The FCC treats AI-generated voices as "artificial" voices under the Telephone Consumer Protection Act, so automated outbound calls need prior consent, and fines can be large. Inbound answering is different from calling people, but disclose that callers are talking to AI and check recording-consent rules if calls are recorded. Get legal advice before running outbound AI calls.

What it should hand back to you

Complaints, emergencies, refunds, legal questions and anything unclear should go straight to a person, with a summary so you don't start from zero.

Choosing the right option

If most customers find you online, start with a website chat agent; it is free with every 11:11 website and costs nothing per call. If you have walk-in visitors and lots of paperwork, an office AI agent adds the front desk and back office together.

Questions to ask an AI receptionist provider

A simple hand-off script

Whatever kind you choose, write down what it should say when it can't help: "I'm the AI assistant for {business}. I'll pass this to {owner name} now; you'll hear back by {time}. What's the best number to reach you?" Then make sure those messages reach you fast.

Is an AI receptionist right for your business?

It fits well if you miss calls or messages while working, get many repeat questions, or have customers contacting you outside business hours. It fits less well if every conversation is complex or sensitive, such as medical or legal matters, where a person should always answer.

Questions

Does 11:11 offer AI phone answering?

We do not make automated phone calls. Our agents work through website chat, messages, email and an optional lobby tablet, and they can summarize your voicemails.

How much does an AI receptionist cost?

Website chat starts free with an 11:11 website, with paid plans from $29 a month. Phone services are priced separately by their providers, usually by calls or minutes.

How 11:11 Websites can help

Choose the next step for your business

All four packages include domain registration or connection and hosting for one year, and renew at the same annual package price: One Page $99/year, Starter $396/year, Business $639/year and Store $936/year. Explore our owned portfolio projects.